Client: Gooday
Role: UI.UX
Date: Aug 11. 2022
The project analysis included an in-depth study of Gooday’s target audience profile. Demographic data, socioeconomic profile, interests, lifestyle, and habits of potential users were considered to ensure the design met their expectations and needs. This research enabled the creation of an interface that was not only visually appealing but also intuitive and user-friendly. With Figma, design iterations were quickly adapted based on research findings, refining elements and flows to maximize the user experience.
The final app delivered a user-friendly and responsive interface that adapts to various devices, providing smooth navigation and a pleasant experience. The visual identity reinforced the Gooday brand, conveying a modern and trustworthy image aligned with health and wellness values. The clear and intuitive visual structure promoted a positive user experience, encouraging engagement and user retention on the app.
