Client: Ritzy
Role: Branding | UI.UX
Date: Sept 22. 2024

The branding project for this high-end construction company aimed to create a sophisticated visual identity that conveyed strength, luxury, and exclusivity. The goal was to differentiate the brand from competitors and reinforce its positioning in the premium market.
The visual identity was developed using Creative Cloud tools, ensuring a refined and detailed process. The choice of colors, typography, and graphic elements was strategically planned to communicate elegance and robustness. Additionally, Figma was used to create wireframes and prototypes for digital materials, ensuring consistent brand application across all platforms.

The new visual identity gave the brand a strong and authentic character, conveying trust and sophistication. The differentiation from competitors was successfully achieved through an exclusive aesthetic, positioning the company as a benchmark in the high-end construction industry.