This branding project aimed to develop a dynamic and engaging visual identity for a fitness app offering personalized training programs. The goal was to convey energy, movement, and modernity, creating an immediate connection with the target audience and fostering a motivating user experience.

Using Creative Cloud tools, the identity design was structured with visual elements that evoke dynamism and deconstruction, breaking away from traditional industry standards. The vibrant color palette, bold typography, and motion-inspired graphics were carefully applied to reinforce the sense of energy and innovation. Additionally, wireframes and interactive prototypes were developed in Figma to ensure brand consistency across all digital interfaces.